Profession
Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Available countries
Open this profession with local salary data.
United States
Salary data
Official salary rows can differ by local occupation, year and gender.
🇺🇸 United States2025
07352018 Census Occupation / 2018 SOC 0735
GroupMen
Median102,856 USD
Average102,856 USD
Middle 50%N/A
GroupWomen
Median87,880 USD
Average87,880 USD
Middle 50%N/A
🇺🇸 United States2025
13-1161SOC 2018 13-1161
GroupAll
Median78,760 USD
Average89,490 USD
Middle 50%58,350 USD - 108,310 USD
Decile range43,390 USD - 155,480 USD
Bottom decile43,390 USD
Top decile155,480 USD
🇺🇸 Alabama2025
13-1161SOC 2018 13-1161
GroupAll
Median59,530 USD
Average68,500 USD
Middle 50%46,330 USD - 79,690 USD
Decile range36,100 USD - 114,010 USD
Bottom decile36,100 USD
Top decile114,010 USD
🇺🇸 Alaska2025
13-1161SOC 2018 13-1161
GroupAll
Median66,710 USD
Average70,110 USD
Middle 50%53,560 USD - 82,480 USD
Decile range44,320 USD - 99,990 USD
Bottom decile44,320 USD
Top decile99,990 USD
🇺🇸 Arizona2025
13-1161SOC 2018 13-1161
GroupAll
Median71,940 USD
Average80,310 USD
Middle 50%49,980 USD - 97,800 USD
Decile range41,110 USD - 136,430 USD
Bottom decile41,110 USD
Top decile136,430 USD
🇺🇸 Arkansas2025
13-1161SOC 2018 13-1161
GroupAll
Median65,430 USD
Average78,430 USD
Middle 50%47,730 USD - 102,420 USD
Decile range34,560 USD - 136,310 USD
Bottom decile34,560 USD
Top decile136,310 USD
🇺🇸 California2025
13-1161SOC 2018 13-1161
GroupAll
Median94,700 USD
Average108,120 USD
Middle 50%65,290 USD - 134,630 USD
Decile range48,440 USD - 181,600 USD
Bottom decile48,440 USD
Top decile181,600 USD
🇺🇸 Colorado2025
13-1161SOC 2018 13-1161
GroupAll
Median93,050 USD
Average98,960 USD
Middle 50%64,380 USD - 126,670 USD
Decile range48,900 USD - 165,190 USD
Bottom decile48,900 USD
Top decile165,190 USD
🇺🇸 Connecticut2025
13-1161SOC 2018 13-1161
GroupAll
Median77,740 USD
Average86,740 USD
Middle 50%58,210 USD - 104,380 USD
Decile range46,280 USD - 138,980 USD
Bottom decile46,280 USD
Top decile138,980 USD
🇺🇸 Delaware2025
13-1161SOC 2018 13-1161
GroupAll
Median101,270 USD
Average105,940 USD
Middle 50%78,040 USD - 135,880 USD
Decile range51,480 USD - 165,840 USD
Bottom decile51,480 USD
Top decile165,840 USD
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Sources
- BLS CPS Table 39 2025 median weekly earnings by occupation and sex2025 - 2018 Census Occupation / 2018 SOC
- BLS OEWS May 2025 National2025 - SOC 2018
- BLS OEWS May 2025 State2025 - SOC 2018
Suggested education
🇮🇪Business (Marketing)Griffith Collegemapping confidence: 78%🇮🇪Business in MarketingDublin Business Schoolmapping confidence: 78%🇮🇪Digital MarketingDún Laoghaire Institute of Art, Design and Technologymapping confidence: 78%🇮🇪Digital Marketing and Public RelationsDundalk Institute of Technologymapping confidence: 78%
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🇺🇸 United StatesMarket Research Analysts and Marketing Specialists