Profession

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Available countries

Open this profession with local salary data.

United States

Salary data

Official salary rows can differ by local occupation, year and gender.

๐Ÿ‡บ๐Ÿ‡ธ United States2022
13-1161SOC 2018 13-1161
GroupAll
Median68,230 USD
Average78,880 USD
Middle 50%49,980 USD - 99,000 USD
Decile range38,280 USD - 131,850 USD
Bottom decile38,280 USD
Top decile131,850 USD
๐Ÿ‡บ๐Ÿ‡ธ Alabama2022
13-1161SOC 2018 13-1161
GroupAll
Median55,680 USD
Average63,710 USD
Middle 50%40,650 USD - 79,650 USD
Decile range31,590 USD - 103,480 USD
Bottom decile31,590 USD
Top decile103,480 USD
๐Ÿ‡บ๐Ÿ‡ธ Alaska2022
13-1161SOC 2018 13-1161
GroupAll
Median67,370 USD
Average69,500 USD
Middle 50%54,590 USD - 77,450 USD
Decile range50,980 USD - 95,990 USD
Bottom decile50,980 USD
Top decile95,990 USD
๐Ÿ‡บ๐Ÿ‡ธ Arizona2022
13-1161SOC 2018 13-1161
GroupAll
Median63,590 USD
Average70,370 USD
Middle 50%47,900 USD - 82,860 USD
Decile range37,530 USD - 112,800 USD
Bottom decile37,530 USD
Top decile112,800 USD
๐Ÿ‡บ๐Ÿ‡ธ Arkansas2022
13-1161SOC 2018 13-1161
GroupAll
Median67,930 USD
Average75,990 USD
Middle 50%46,910 USD - 102,150 USD
Decile range34,220 USD - 132,830 USD
Bottom decile34,220 USD
Top decile132,830 USD
๐Ÿ‡บ๐Ÿ‡ธ California2022
13-1161SOC 2018 13-1161
GroupAll
Median76,230 USD
Average88,100 USD
Middle 50%58,820 USD - 105,620 USD
Decile range43,110 USD - 152,060 USD
Bottom decile43,110 USD
Top decile152,060 USD
๐Ÿ‡บ๐Ÿ‡ธ Colorado2022
13-1161SOC 2018 13-1161
GroupAll
Median74,110 USD
Average81,680 USD
Middle 50%54,100 USD - 99,990 USD
Decile range42,900 USD - 132,800 USD
Bottom decile42,900 USD
Top decile132,800 USD
๐Ÿ‡บ๐Ÿ‡ธ Connecticut2022
13-1161SOC 2018 13-1161
GroupAll
Median66,660 USD
Average73,280 USD
Middle 50%51,590 USD - 85,480 USD
Decile range37,490 USD - 116,020 USD
Bottom decile37,490 USD
Top decile116,020 USD
๐Ÿ‡บ๐Ÿ‡ธ Delaware2022
13-1161SOC 2018 13-1161
GroupAll
Median83,700 USD
Average93,050 USD
Middle 50%66,650 USD - 110,520 USD
Decile range51,270 USD - 136,170 USD
Bottom decile51,270 USD
Top decile136,170 USD
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Sources

  • BLS OEWS May 2022 National2022 - SOC 2018
  • BLS OEWS May 2022 State2022 - SOC 2018

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๐Ÿ‡บ๐Ÿ‡ธ United StatesMarket Research Analysts and Marketing Specialists