Profession

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Available countries

Open this profession with local salary data.

United States

Salary data

Official salary rows can differ by local occupation, year and gender.

๐Ÿ‡บ๐Ÿ‡ธ United States2023
13-1161SOC 2018 13-1161
GroupAll
Median74,680 USD
Average83,190 USD
Middle 50%52,840 USD - 102,450 USD
Decile range40,040 USD - 137,040 USD
Bottom decile40,040 USD
Top decile137,040 USD
๐Ÿ‡บ๐Ÿ‡ธ Alabama2023
13-1161SOC 2018 13-1161
GroupAll
Median57,730 USD
Average68,420 USD
Middle 50%42,580 USD - 81,620 USD
Decile range31,900 USD - 113,950 USD
Bottom decile31,900 USD
Top decile113,950 USD
๐Ÿ‡บ๐Ÿ‡ธ Alaska2023
13-1161SOC 2018 13-1161
GroupAll
Median59,990 USD
Average69,210 USD
Middle 50%55,870 USD - 75,070 USD
Decile range46,210 USD - 102,960 USD
Bottom decile46,210 USD
Top decile102,960 USD
๐Ÿ‡บ๐Ÿ‡ธ Arizona2023
13-1161SOC 2018 13-1161
GroupAll
Median67,900 USD
Average76,700 USD
Middle 50%49,080 USD - 93,620 USD
Decile range39,130 USD - 130,220 USD
Bottom decile39,130 USD
Top decile130,220 USD
๐Ÿ‡บ๐Ÿ‡ธ Arkansas2023
13-1161SOC 2018 13-1161
GroupAll
Median62,980 USD
Average71,970 USD
Middle 50%45,460 USD - 94,790 USD
Decile range31,010 USD - 127,600 USD
Bottom decile31,010 USD
Top decile127,600 USD
๐Ÿ‡บ๐Ÿ‡ธ California2023
13-1161SOC 2018 13-1161
GroupAll
Median83,090 USD
Average100,040 USD
Middle 50%61,770 USD - 129,590 USD
Decile range46,020 USD - 170,520 USD
Bottom decile46,020 USD
Top decile170,520 USD
๐Ÿ‡บ๐Ÿ‡ธ Colorado2023
13-1161SOC 2018 13-1161
GroupAll
Median77,250 USD
Average85,600 USD
Middle 50%58,260 USD - 103,760 USD
Decile range44,630 USD - 135,870 USD
Bottom decile44,630 USD
Top decile135,870 USD
๐Ÿ‡บ๐Ÿ‡ธ Connecticut2023
13-1161SOC 2018 13-1161
GroupAll
Median73,900 USD
Average79,890 USD
Middle 50%57,570 USD - 93,580 USD
Decile range42,290 USD - 130,280 USD
Bottom decile42,290 USD
Top decile130,280 USD
๐Ÿ‡บ๐Ÿ‡ธ Delaware2023
13-1161SOC 2018 13-1161
GroupAll
Median84,710 USD
Average94,790 USD
Middle 50%65,920 USD - 120,050 USD
Decile range49,980 USD - 142,250 USD
Bottom decile49,980 USD
Top decile142,250 USD
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Sources

  • BLS OEWS May 2023 National2023 - SOC 2018
  • BLS OEWS May 2023 State2023 - SOC 2018

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๐Ÿ‡บ๐Ÿ‡ธ United StatesMarket Research Analysts and Marketing Specialists