Profession

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Available countries

Open this profession with local salary data.

United States

Salary data

Official salary rows can differ by local occupation, year and gender.

๐Ÿ‡บ๐Ÿ‡ธ United States2024
13-1161SOC 2018 13-1161
GroupAll
Median76,950 USD
Average86,480 USD
Middle 50%56,220 USD - 104,870 USD
Decile range42,070 USD - 144,610 USD
Bottom decile42,070 USD
Top decile144,610 USD
๐Ÿ‡บ๐Ÿ‡ธ Alabama2024
13-1161SOC 2018 13-1161
GroupAll
Median55,390 USD
Average66,840 USD
Middle 50%44,660 USD - 79,030 USD
Decile range33,790 USD - 114,110 USD
Bottom decile33,790 USD
Top decile114,110 USD
๐Ÿ‡บ๐Ÿ‡ธ Alaska2024
13-1161SOC 2018 13-1161
GroupAll
Median62,960 USD
Average68,720 USD
Middle 50%52,850 USD - 79,990 USD
Decile range44,640 USD - 94,840 USD
Bottom decile44,640 USD
Top decile94,840 USD
๐Ÿ‡บ๐Ÿ‡ธ Arizona2024
13-1161SOC 2018 13-1161
GroupAll
Median66,750 USD
Average75,390 USD
Middle 50%47,930 USD - 90,210 USD
Decile range37,430 USD - 128,720 USD
Bottom decile37,430 USD
Top decile128,720 USD
๐Ÿ‡บ๐Ÿ‡ธ Arkansas2024
13-1161SOC 2018 13-1161
GroupAll
Median64,830 USD
Average75,160 USD
Middle 50%47,180 USD - 97,880 USD
Decile range30,410 USD - 132,500 USD
Bottom decile30,410 USD
Top decile132,500 USD
๐Ÿ‡บ๐Ÿ‡ธ California2024
13-1161SOC 2018 13-1161
GroupAll
Median92,770 USD
Average106,780 USD
Middle 50%63,620 USD - 134,680 USD
Decile range47,980 USD - 178,140 USD
Bottom decile47,980 USD
Top decile178,140 USD
๐Ÿ‡บ๐Ÿ‡ธ Colorado2024
13-1161SOC 2018 13-1161
GroupAll
Median80,670 USD
Average93,310 USD
Middle 50%63,120 USD - 110,610 USD
Decile range48,320 USD - 159,450 USD
Bottom decile48,320 USD
Top decile159,450 USD
๐Ÿ‡บ๐Ÿ‡ธ Connecticut2024
13-1161SOC 2018 13-1161
GroupAll
Median75,320 USD
Average80,340 USD
Middle 50%55,190 USD - 97,850 USD
Decile range43,800 USD - 126,810 USD
Bottom decile43,800 USD
Top decile126,810 USD
๐Ÿ‡บ๐Ÿ‡ธ Delaware2024
13-1161SOC 2018 13-1161
GroupAll
Median98,650 USD
Average101,290 USD
Middle 50%67,420 USD - 132,370 USD
Decile range51,900 USD - 153,530 USD
Bottom decile51,900 USD
Top decile153,530 USD
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Sources

  • BLS OEWS May 2024 National2024 - SOC 2018
  • BLS OEWS May 2024 State2024 - SOC 2018

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๐Ÿ‡บ๐Ÿ‡ธ United StatesMarket Research Analysts and Marketing Specialists